How to Create an Organic Social Strategy in a Pay-to-Play World
Organic Social Strategy usually implies the creation of evergreen content, the most loyal attitude to customers, building trust relationships on which the relationship will be held. But what can such a strategy achieve in a world where everyone is paying for page visibility online, increasing their traffic and luring them into sales funnels? Organic social reach has been going through
What is branding? Logo, Design, Website…
Today we’re going to talk about branding, mostly about logos and design and stuff. Why is it important? Well, to take a simple life example: you’ve ordered food delivery to your home, right? If you’ve ordered food from a small restaurant with a small, unimpressive brand logo on a package of food, you won’t pay much attention to it. If
10 of the best social media analytics tools for marketers
Let’s talk about analytical tools for your social media. Have you used analytics tools before? No? Then dive deeper and find out how these tools can help you. If you’re responsible for your brand’s social media analysis, you have a lot of explaining to do. Because your business’ ability to build a following and convert customers means answering questions backed
9 Guidelines & Best Practices for Exceptional Web Design and Usability. Part 1.
How to improve web design and usability: Would you like your site to attract more people? Would you like to increase interest in your website? Would you like to improve the usability of your site? Then this article will help you understand the basic principles that affect it, make conclusions, and learn and apply this information to your web resource.
The 10 most creative ad campaigns
It’s no secret that good advertising is half the success of the entire advertising campaign. It’s the message, the emotions that people get when they look at your ads, that’s the fuel for your products. Just one advertising campaign can turn a hitherto unknown company into a popular brand that speaks for itself. This post is about creativity and the
How To Buy Digital Media And Minimize Ad Fraud In 2021
Want to buy digital media, but don’t know how to do it right? Well, then this article is what will help you! (You can also read our other articles on this topic) Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although
How to Generate Quality Leads From Your PPC Campaigns
Let’s try to work together on how to generate quality leads from your PPC campaigns using 10 strategies as examples. Maybe you’ll use one of these strategies, or maybe you’ll change your strategy to another. Either way, this article will give you a clearer understanding of PPC campaigns. You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and
How to create a viral video for social media marketing
Content is very important these days. We all interact with content in one way or another, consume it, make one content into another, in other words, content continues to live its life as an ecosystem. And it would be hard to imagine an ecosystem without dominant links, such as entertainment content or advertising. But even the dominant branches are striving
How to Build an Inbound Marketing Strategy in 24 Hours
Don’t you understand why your online activities don’t produce results? Your actions should bring results, but your traffic is still low? This “Inbound Marketing Strategy” will solve your questions or at least give you an understanding of the problems that exist and the likely solutions to those problems. “I’m active on social media.” “I’m blogging regularly.” “I’m using SEO best
Article Writing in 2021
There is so much to read and learn these days. Have you noticed how your favourite bloggers or writers come up with unique content on new topics almost every day? In the digital era, writers have to be extra careful about how they present their ideas. It should be collated in such a way that it influences a larger audience
Social media advertising: how to run a compelling campaign
Today we will talk about how to launch an advertising campaign, how to convincingly convey information to your audience and how different formats differ from each other. If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more
How to Write a Marketing Script in 2021
You know, despite all the variety of content that you can see on the Internet – only a small portion of the content will really be of interest to you or at least can attract your attention. Given the fact that we’re all human and we all have different interests, it’s hard to consistently find interesting content, and it’s even