Until recently, I underestimated Reels and thought that Instagram couldn’t compete in short video format with TikTok, but this post shattered all my ideas about the platform. Not only will you learn about the secret formula for success in this format, but you’ll also see live proof that the formula works.
Reels Strategy: Viral Growth Hack
I just reviewed 3 accounts that have had massive success by using this one Reels/TikTok formula. Series-based, short-form entertaining content.
Here’s the formula: A repeatable character in relatable situations with comedy backed in.
Want examples? Sure, here you go!
Virginia Kerr (IG: thisisvirginiakerr)
Grew her account by 70K last month by repeating the “People Pleasers Express” comedy skit.
The best one in sitting at 4.6 million views.
Rod (IG: Justme.rod) has been racking up the views with his Weekly Millenial Recap series.
With his topping out at 1.1 million views.
Sarah (IG: thecorporatemama) posts Reels about millennials in the corporate office. She turned this into a weekly series and over 52K followers on Instagram and 225K followers on TikTok.
So what are the lessons to learn from here:
- Find a theme and exploit it.
- Make it into a series.
- Make it consistent and repeatable.
- Highly relateble yet entertaining content.
- Make it funny but true.
Well, now that you know the secret formula – it’s time to do your research, choose your way to create popular content. I wish you realize your potential.