Today we’re going to talk about branding, mostly about logos and design and stuff. Why is it important? Well, to take a simple life example: you’ve ordered food delivery to your home, right? If you’ve ordered food from a small restaurant with a small, unimpressive brand logo on a package of food, you won’t pay much attention to it. If
How to improve web design and usability: Would you like your site to attract more people? Would you like to increase interest in your website? Would you like to improve the usability of your site? Then this article will help you understand the basic principles that affect it, make conclusions, and learn and apply this information to your web resource.
Want to buy digital media, but don’t know how to do it right? Well, then this article is what will help you! (You can also read our other articles on this topic) Recent stats show that digital advertising hit $140 billion in 2020 in the U.S. It is well known that there’s a large amount of digital ad fraud, although
Content is very important these days. We all interact with content in one way or another, consume it, make one content into another, in other words, content continues to live its life as an ecosystem. And it would be hard to imagine an ecosystem without dominant links, such as entertainment content or advertising. But even the dominant branches are striving
There is so much to read and learn these days. Have you noticed how your favourite bloggers or writers come up with unique content on new topics almost every day? In the digital era, writers have to be extra careful about how they present their ideas. It should be collated in such a way that it influences a larger audience
You know, despite all the variety of content that you can see on the Internet – only a small portion of the content will really be of interest to you or at least can attract your attention. Given the fact that we’re all human and we all have different interests, it’s hard to consistently find interesting content, and it’s even
I want to share with you information about messaging, what it means for the brand and what role it plays. How to build a messaging strategy and get your message across to people, find your own voice that will make you stand out from others. Think about all the ways that customers and potential customers read about your business. As
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly
If you do not know how to improve performance on the site – this article is for you. You’ll learn what processes are responsible for the performance, how to visually display slow processes as fast ones, and what the smoothness of animations depends on. Web performance is all about making websites fast, including making slow processes seem fast. Does the
Talk about media planning. Why do we need it? How to properly plan content and what benefits it will bring. You’ll learn about this and more in the article below. Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with
You wanted to improve your video production, but there is too much information on the Internet? This article reveals all the answers you need, from “what is video production?” to the types of videos and their purpose. Video production is simply everything that goes into the ideation, planning and execution of a video. Historically video production involves three phases: Pre-production,
The complete guide to the screenwriting process. In this post, I’ll show you how to write a script, from start to finish with screenwriting examples, tips, and exercises. Every movie or TV series begins with an IDEA. Whether it is an original idea or a book you want to adapt to the screen. You have an idea. Maybe it’s vague
Article Structure: Let’s continue the topic of article writing structure. After all, if the text does not have a logical sequence, it will confuse not only the reader but also you. Writing non-fiction is not so dissimilar from writing fiction, in that there is a definitive structure that can be followed. Much like a story can be broken down into
Web design is a complex subject. Designers and developers have to consider both visual appearance (how the website looks) and functional design (how the website works). With so many things that you need to take into account, the process of design can be tricky. To simplify the task, we’ve prepared this guide for you. In this guide, we’ll focus on
Video production is a fairly time-consuming part of your content. But it’s also one of the most interesting – people love quality video content, it’s something that will feed the interest of your audience for a long time. So don’t be afraid that producing videos will take a significant part of your time, your efforts will fully pay off on
Marketing messaging is one of your main tools for resonating in people’s hearts. It’s the language in which you speak to people, almost like the president of a country speaking to the people. I think it would be useful for you to know how brands communicate with their audience and what makes them memorable. So what are you waiting for,
Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they’ve aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That’s where media buying comes in. Whether they’re watching a TV
Are you dissatisfied with the quality of writing and do not know how to improve them? Well, today is your day! This article will consolidate your knowledge, point out possible mistakes, and fix the right options in your memory with examples. Article writing is a type of written work that is written for the purpose of reaching a mass audience
Ready to learn something new? Today with a simple example you will understand what is branding. Understanding all the processes involved in creating your own brand is very important, and this is your first step along the way. Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a bit vague and can
Today we will continue the story of how our brain works, why we remember and forget certain things, and whether these events are related to the situation around us. Cognitive Bias Codex: We reduce events and lists to their key elements. Suffix effect People often have to recall a series of items in order, such as a phone number. When
We discard specifics to form generalizations Let’s continue our conversation about the Cognitive Bias Codex, and now I will tell you more about how our brain “improvises” and replaces clear memories by asserting only their common meaning as the only true meaning, and what problems come out of this. Fading affective bias The fading affect bias, more commonly known as
Found a post about the necessary steps to become a strong brand and decided to add to it for a better understanding. I hope you learn something new for yourself or validate the experiences you’ve already had. Jeff Bezos: “Your brand is what other people say about you when you’re not in the room”. Become well respected strong brand Use
I want to share information that will help both already developed big brands and people who are getting their first experience with Google Ads. To be more specific, the article reveals issues related to different kinds of problems that experts have encountered. Thanks to their experience, you have the opportunity to draw conclusions and correct your current mistakes in order
We edit and reinforce some memories after the fact Let’s talk about how our brain works and which brain processes are responsible for our memories. The first part of the series “Cognitive Bias Codex” becomes the topic of memories, which our brain alters and we remember not quite the information we originally received. Spacing effect The spacing effect demonstrates that learning is
I liked Neil Patel’s post about using UX to improve the content and decided to tell you more about why it works. Make sure your website templates are accessible A website template is a pre-designed resource that shows the structure for comprehensively laying out and displaying the features of any website. They are provided by various vendors to make it