Today we’re going to talk about branding, mostly about logos and design and stuff. Why is it important? Well, to take a simple life example: you’ve ordered food delivery to your home, right? If you’ve ordered food from a small restaurant with a small, unimpressive brand logo on a package of food, you won’t pay much attention to it. If
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly
Ready to learn something new? Today with a simple example you will understand what is branding. Understanding all the processes involved in creating your own brand is very important, and this is your first step along the way. Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a bit vague and can
Found a post about the necessary steps to become a strong brand and decided to add to it for a better understanding. I hope you learn something new for yourself or validate the experiences you’ve already had. Jeff Bezos: “Your brand is what other people say about you when you’re not in the room”. Become well respected strong brand Use
Do you want to build your brand? Do you want it to flourish, but don’t even know where to start yet? Ha, then my discovery today will help you develop your brand strategy. With brand strategy checklist it will be easier for you to achieve your goal. Step 1. Preparation Write your brand story.Write where you`re stuck now.Write where you
Easy steps to get started your e-commerce store in 2021! It’s no doubt, the idea of starting an e-commerce business appears more and more attractive. E-commerce continues to expand every year. And with more and more buyers joining the world of online shopping, it has undoubtedly a bright future. Starting your own business is not easy, whether it is
To open an online store, you need to build your strategy and decide on some aspects that will directly affect the success of your store. Before starting an online store, the question most often arises of how to choose a profitable niche, establish a consistent sale of products, and form a large group of interested shoppers. Five simple steps
Here’s a great example of how good lucrative online business works. It’s almost 40 min video that reveals the structure of the funnel itself, ads, copy, and the strategy behind everything. So, if you’re aiming at a profitable online business – this is the clue on how things should be done.
The game has changed.
Young people are no longer consumers but creators.
And brands should connect with the next-gen of creators.
Because the same old doesn’t work in the new world.
The same old is monoculture, top-down (company 1st), ignored and unseen.
The new world is diverse and inclusive, bottom-up (people 1st) and culturally relevant!