Use long-tail keyword phrases to describe the benefits of a product, explain how to use it, or answer a common question.
- Earn traffic by satisfying search intent and increasing semantic reach
- More detailed information builds consumer confidence in the product
Web crawlers are not going to buy products from you. So the number one rule for writing good descriptions that really sell is to shift your focus from writing for bots to writing for real people. We’re not saying you can ignore the requirements and recommendations of search engine web crawlers.
But optimizing for these technical aspects is done after you determine how people search for products and what they want to know about any product they buy. This is how you will create “useful” content. Your descriptions should help buyers make the right purchasing decision.
When searching for light bulbs online, a user is more likely to look at the types of light bulbs or look for a specific type, such as fluorescent light bulbs. When writing the description, make sure you help the user with this search behavior based on “intent.” Another intent on which the user is based is the cost of the fluorescent bulbs they are about to purchase. Customize your description to provide the most value according to these factors.
A good keyword tool will help you identify the most common keywords on the Internet, as well as the competition around them.
Because you’re writing for people, write in language that will help them understand “what’s in it for them” in order to make a purchase. Instead of focusing on features, focus on the benefits or value the customer will get from the product. Of course, this depends on what you’re selling. For example, a professional camera or cell phone will require you to clearly mention the specifications.
Also, a product description based on features sounds impersonal. If you focus entirely on the product, it may even seem like you’re selling too much. Read the following description and you’ll see what we mean.
A hat with a round edge and a fur lining. Available in red and blue.
Seems boring, right? What does a furry hat help you with? What season is it suitable for? There is absolutely no information about these factors that can help a buyer figure out whether or not to buy. So, read the following:
Your ideal winter hat is a soft, warm fur liner. Like it in blue or red? Take care of the cold season in a hot style.
Definitely, the second option is more practical. The only additional tip here is to use keywords with researched terms like winter hats, winter hats, winter hats, winter hats, etc.
Blog post topics and linking
Use long-tail keywords to create additional specific content and link those phrases to the main post.
- Create a roadmap for google to easily identify the most important pages.
- Helps establish brand presence and expertise in the topics in question.
The Do’s and Don’ts of Links within Your Blog Posts:
Do: Include an above-the-fold link
“Internet users spend 80% of their time looking at ‘above the fold’ or ‘what you see before you scroll. “‘ So take advantage of this. Place links at the top of the page showing the latest or best work so people aren’t limited to one post.
To increase email newsletter subscribers, place a form at the top of the sidebar. Remember to leave room for your content to breathe, though. Don’t try to cram ads and other distracting elements above the fold, making the content itself secondary.
Don’t: Overburden the reader
Less is more, especially when it comes to an effective link-building strategy.
If you’re adding lots of links to every paragraph of a blog article, you’re definitely overdoing it. Try to stick to three to five inbound and outbound links per 1,000 words. This figure can be a little higher if you are a content site with research and educational blog posts.
Do: Have a clear, unified CTA
One of the hardest parts of incorporating different links into blog content is that the call to action gets a little murky. With so many alternate routes to take, the main course of action can become unclear.
To maintain clarity, clarity and movement toward one specific call to action, include links that support the main topic of the article or add depth and persuasiveness to it. Refrain from “link piling” or trying to use one blog article to do all the work of a marketing campaign.
The best strategy is to write a series of posts to create more real estate and distribute important links while creating better SEO and content paths.
Don’t: Be afraid to link to outside resources
Frequent, well-written blog posts provide convenient opportunities for Google to go beyond inbound links and connect with other credible external sources.
Sharing views that can be backed up by other well-read websites helps pave the streets for good SEO and creates opportunities for referral links. It’s a reliable way to put a link to a much more popular site that provides authority and a trust factor for your target audience.
If you consistently use quality external resources, you also create authority for the content you create and for the brand site as a whole.
Do: Experiment with using CTA recommended content
Brand blogs serve as a great place for potential customers to gain insight into your expertise and specific ways in which best practices or products make life better.
So instead of cluttering up links to products, services or offers, why not include links to recommended content as a call to action? Not only will this draw traffic to other great, in-depth content, but it will also serve as a gateway to connect readers to newer, fresher content that they may not even know they need. Using CTAs on recommended content also positions the brand as an authority in the industry.
Don’t: it’s unfair to use closed links and mislead the reader
When you go to a website and click on a link that seems perfect for what you need, you expect to go straight to the details. There is nothing more frustrating for the reader than to click on a link to read more and find that an account and password are required to continue.
Brands should create a balance between free and closed content as part of a good business strategy, and they should be clear and open about it.
Do: Use an editorial calendar to improve link building
Many brands get link building right by using an editorial calendar to plan and create content that aligns with marketing campaign goals. The editorial calendar also serves as a guide to help marketers include links to related content in newly created blog content.
Don’t: Forget about freshness.
Link signals tend to wane over time, and popular sites can sometimes “fade” because they don’t get new links. Link freshness is a huge factor in determining link popularity, as well as a factor in link relevance.
Keep the freshness factor in mind when writing blog articles and stick to links that are no more than two years old, depending on the topic of the article.
The simple truth is this.
A good link strategy is a good growth strategy, plain and simple.
When the content you create for a brand or business goes beyond the basics and considers those “do’s” and “don’ts” in link strategy, quality traffic and organic SEO come as part of a job well done.
Use short specific anchor phrases that link back to your compelling and super relevant, highly anchored publications.
Generates search signals based on relevance and usefulness to the reader, not on associated terms.
Reinforces signals for both site authority and domain authority.