Now the general vibe of your content. There are ways of finding trends that will help boost and accelerate your engagement. A great way is to find accounts that are growing fast. Like I mentioned, the website SocialBlade before, you can use that, and it only really works for not all accounts, but business accounts.
And if you look up a person’s account, it will tell you day to day how much they’re growing as long as they have a business account. Again, it doesn’t work for everybody, but it does work for a lot of people. And if you can find snowballing people, these are people you want to emulate because they’re growing for a reason.
It’s just the law of cause and effect. One plus one will always equal two, and if you do what they’re doing, you will grow as well. So, find the people growing the fastest and emulate the things that they’re doing. These things will help you grow incredibly fast. Another very secret thing that you can do is you can find trends using Google trends.
There’s a website called Google trends that gives you data on all of Google’s search terms. You can type in certain things like, let’s say you’re a photographer, and you type in the term photography. It will give you photography and show you where in the world it’s being searched the most and will give you relevant search terms.
So you might see Boca photography, meaning these outer focused blurry lights in the back and the foreground of your photos. And if that is a trending topic, you can say to yourself, well, maybe I’ll include some Boca into my next photograph. Or if you type in swimwear and see that a particular brand is trending well, you may think perhaps I should order my next swimsuit from them to post and tag them so I can be a part of this rising trend.
Using Google analytics is a surefire way to understand the growing trends, see what people are searching for and where they’re searching to understand your demographics better. And B, you can look into things that are doing well to leverage those things.