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September 22, 2021

What Is Media Buying and How It Works

09/22/2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they’ve aired? The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That’s where media buying comes in. Whether they’re watching a TV

Watch the 4 Global Ads That Won Big at 2021’s Gerety Awards

09/22/2021

What I love about The Gerety Awards is the variety of content among the participants. From music to beautiful videos, to game tourism, to national grievances. It brings to mind the diversity of our world. The Gerety Awards have an all-female jury to celebrate a more diverse range of work in advertising The Gerety Awards, the only advertising awards program